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Do you want to maximize your SMS Strategy? Download The Ultimate Guide To SMS Here.
Should you use SMS or email for your B2B marketing?
Use both. But if you need people to actually see your message and take action right now, SMS wins every time:
The smartest B2B marketers use both channels together. Send the email for the full story. Send the text when you need them to show up, click, or reply.
Start B2B SMS Marketing With Roezan
“I just signed up with Roezan, and after more than a decade on the internet, I can tell you I have never experienced such excellent customer service and onboarding.”
The honest answer: you should probably use both. But if you had to pick one, and you need people to actually see your message, SMS wins and it's not even close.
Email is great for long-form content, newsletters, and detailed product updates. But for anything where timing matters, B2B SMS marketing crushes email. Webinar reminders, call confirmations, launch announcements, time-sensitive offers. If it needs to be seen NOW, text it.
The smartest B2B marketers use both channels together. Send the email for the full story. Send the text when you need them to show up, click, or buy.
Yes. B2B SMS marketing is completely legal when you follow the rules. The rules aren't complicated, but they do exist, and ignoring them can get expensive. Roezan makes compliance easy by building it into the platform.
The main law you need to know about is the TCPA (Telephone Consumer Protection Act).
The short version: you need permission before you text someone, and you need to make it easy for them to stop receiving messages.
Get Explicit Consent First
People need to opt in before you can text them. This means they filled out a form, texted a keyword to your number, or otherwise explicitly said "yes, text me."
Make Opting Out Easy
Every B2B SMS campaign should give people a way to stop receiving messages. Roezan handles this automatically. When someone replies "STOP," they're instantly opted out. No manual work, no compliance risk.
10DLC Registration
If you're sending business texts in the US, you need to register your brand through the 10DLC system. Roezan walks you through it, and our VIP onboarding team handles the annoying parts for you.
Remind Them Who It's From
Always include your Brand name and remind them who it's from in every message.
Keep It Short
You've got 160 characters for a standard SMS. You can go longer, but shorter messages tend to perform better. Get to the point. If you need more space, include a link.
Time It Right
Don't text people at 6am or 11pm. Business hours work best for most audiences. Tuesday through Thursday tend to see the highest engagement.
Personalize Everything
Use first names. Reference past purchases or behavior. Segment your audience so different groups get different messages. The more relevant the message, the better the results.
Don't Overdo It
Texting your list every day is a great way to get a bunch of STOP replies. 2-4 times per month is a sweet spot for most businesses. Quality over quantity, always.
Always Include A Clear CTA
What do you want them to do? Click a link? Reply with a keyword? Show up to an event? Make it obvious. One message, one action.
Made By Marketers, For Marketers
Roezan isn't built by a team of engineers who've never run a webinar or coached a client. We're marketers who built the tool we wanted to use. Every feature exists because we needed it in our own business first.
Native Automations That Actually Work
Some platforms bolt on automations as an afterthought. Ours are built into the core. SMS sequences, event reminders, drip campaigns, triggered messages. All native, all reliable, all designed for the way coaches, agencies, and creators actually run their businesses.
Blazing Fast Sending Infrastructure
When you hit send on a campaign to 10,000 contacts, you don't want to wait around wondering if it's actually going out.
Other platforms send slowly, so when your event goes live, your SMS drips out over the course of 30 minutes. That's not good enough.
We built Roezan different -
We use special high-throughput numbers that send at 100X+ the speed of most providers. What takes another platform 30 minutes takes Roezan seconds.
We've powered some of the largest product launches and online events in our space.
We'll help you scale your SMS campaigns.
Simple Pricing
No hidden fees. No surprise charges for "premium" features that should be standard. Check our pricing page to see exactly what you get at every tier. Start with a free trial before you spend anything.
Integrations With The Tools You Use
We connect with GoHighLevel, HubSpot, Zapier, Salesforce, ActiveCampaign, Calendly, Zoom, Slack, and more. Your B2B SMS marketing shouldn't live in a silo. It should plug into everything else you're already using.
Support That Actually Solves Problems
When you reach out to Roezan, you talk to a real human who understands B2B SMS marketing and can actually solve your problem. Our VIP onboarding team will even set up your account for you and build your first campaign.
