What is bulk SMS marketing?
Bulk SMS marketing allows businesses to reach out to their target audience en masse with important information and updates. It’s an efficient way to stay top-of-mind and keep your customers in the loop about what’s going on with your business.
You can do this by using SMS broadcasts with SMS Marketing Software, which allows you to send out thousands of messages at once.
And the most important part is your message ACTUALLY GETS SEEN. And while e-mail isn't dead like some other SMS Marketing Softwares may claim... It's definitely not performing nearly as well as SMS Messages are right now.
9-Key Benefits Of Utilizing Bulk Text Messages
When used correctly, bulk SMS marketing can be an incredibly effective tool for driving results.
Here are 9 benefits of bulk SMS marketing:
1. Reach a wider audience
As opposed to phone calls or other forms of marketing, you're able to send thousands of message at once. This allows you to reach your whole target audience extremely quickly.
Bulk SMS marketing is one of the most cost-effective marketing methods available. It’s an affordable way to reach a large number of people without breaking the bank.
However, it's important that when comparing costs you consider the effectiveness of bulk SMS. While email marketing may be cheaper per message, the effectiveness of SMS is generally much higher. Text messages have an average ~98% open rate, where email marketing is only ~20%.
3. Personalized messages
With bulk SMS marketing, you can send personalized messages to each contact on your list. This allows you to tailor your messages to the specific needs and interests of your audience.
For example, in Roezan, you can personalize messages many ways. You can segment your lists by all kinds of attributes to make sure the right messages go to the right customers. You can also dynamically insert their personal details, like first names, and even unique join links for Zoom webinars!
With our Active Campaign SMS integration, you can dynamically insert variables and custom fields to futher personalize messages.
4. Increased engagement
Bulk SMS marketing can help you increase customer engagement and loyalty.
By sending timely updates and relevant information, you can keep your customers engaged with your brand.
5. Higher open rates
SMS messages have a high open rate, which means that more people are likely to see your message.
In fact, text messages have a 98% open rate, while email has a ~20% open rate.
6. Faster delivery
Text messages are delivered almost instantly, which means your customers will receive your message right away. This is important for time-sensitive information or updates.
7. Greater flexibility
Bulk text messages offers a great deal of flexibility. You can send messages anytime, anywhere. This makes it easy to reach your target audience no matter where they are.
8. Opt-in only
With bulk text messages, you only need to worry about contacts who have opted in to receive your texts. This means that you won’t be violating any laws or spamming anyone.
Bulk SMS messaging is easily scalable. Whether you have a small or large database, you can send messages to as many contacts as you need. Plus, you can always add new contacts to your list.
Other Benefits Of Sending Bulk SMS Messages
Outside of everything listed above there is another massive benefit to using SMS to communicate with your customers.
And it's that you're meeting your customers WHERE THEY ALREADY ARE and you're using their preferred method of communication: Their phone.
I don't know about you but I check my email 1-2 times per day. Meanwhile, I check my phone nearly 30+ times per day on average.
That's a big difference.
Plus, with the average person spending nearly 4 hours per day on their phone it's no wonder why businesses are flocking to SMS as their primary method of communication.
Some other notable benefits include:
- Builds brand awareness
- Generates Leads
- Improves customer retention
Examples Of Great Text Message Marketing Campaigns To Build Your SMS List
Now that we've gone over all the benefits of SMS marketing, let's take a look at some examples of great text message marketing campaigns that generated a massive amount of leads.
1. North Face: Win A Free Pair Of Shoes
The outdoor apparel company North Face ran a SMS marketing campaign that offered customers a chance to win a free pair of shoes.
To enter, customers had to text the keyword “WIN” to a short code.
This simple campaign generated a lot of excitement and resulted in a huge increase in sales.
2. Starbucks: Free Birthday Drink
Starbucks used SMS marketing to offer customers a free drink on their birthday.
To receive the offer, customers had to text the keyword “HAPPYBDAY” to a short code.
This campaign was a huge success and resulted in many new customers signing up for Starbucks’ loyalty program.
3. Ikea: Win A $100 Gift Card
Ikea ran a SMS marketing campaign that offered customers a chance to win a $100 gift card.
To enter, customers had to text the keyword “IKEA” to a short code.
This campaign generated a lot of excitement and resulted in many new customers signing up for Ikea’s loyalty program.
4. Best Buy: Win A Gift Card
Best Buy used SMS marketing to offer customers a chance to win a $100 gift card.
To enter, customers had to text the keyword “BBY” to a short code.
This campaign was a huge success and resulted in many new customers signing up for Best Buy’s loyalty program.
5. Macy’s: Win A Gift Card
Macy’s used SMS marketing to offer customers a chance to win a $100 gift card.
To enter, customers had to text the keyword “MACYS” to a short code.
This campaign was a huge success and resulted in many new customers signing up for Macy’s loyalty program.
As you can see, these companies are all using SMS marketing to reach their customers where they already are… on their phone. And they're using it to offer valuable coupons and discounts that their customers can't resist.
If you're not using SMS marketing to reach your customers, you're missing out on a huge opportunity.
And the best part about all these campaigns is that they allowed these brands to generate a massive amount of leads at almost zero cost.
So now that you have all these leads and or prospects for your brand, what kind of SMS campaigns should your business be sending?
Use Case Examples For Bulk SMS Marketing
Flash Sales And Discounts
A flash sale is a temporary discount that is launched and ends quickly in a short period of time. This creates a sense of urgency and scarcity for your offers and gets peopel to take quick action.
Because SMS has high visibility and has a high likelyhood of being opened, flash sales can work very well with bulk sms marketing to drive quick sales increases.
Time Sensitive Special Offers
Similar to the flash sales above, you can remind prospects if you have a time-sensitive offer. For example, if your deal is closing on a certain date or tiem, you can remind them that the sale is ending.
You can send bulk sms broadcasts telling your prospects "This deal is closing in only 6 hours. Click here to get the deal" and drive urgency.
One-Time Use Codes
You can send out discount codes in bulk via SMS as a way to get people to complete their first purchase.
This is a common technique in e-com, where a popup offers a 1 time discount in exchange for joining the SMS list.
Events and Webinars
SMS is great for time sensitive events because people are constantly on their phone. It's a great way to remind prospects that your event is starting.
In fact, recently one of our clients noted that more than 50% of his webinar attendance is attributed to SMS:
On top of that, you can use Roezan's Event feature to automatically send out messages based on the time and date leading up to an event.
Let's say you're a B2B company that offers consulting services.
You could send out a SMS campaign to your list offering them a free 30-minute consultation call. This is a great way to generate leads and get people interested in your services.
This is a great way to generate leads and get people interested in what you have to say.
No matter what business you're in, there's a use case for SMS marketing. And the best part is, it's a very affordable way to reach your target audience.
If you're not using SMS marketing to reach your customers, you're missing out on a huge opportunity. So what are you waiting for?
Start sending SMS campaigns today!
And if you don't yet have a bulk SMS provider, check out our company Roezan. We're currently offering a free 14-Day trial and revenue increase guarantee.
Happy SMS marketing!