What Is Conversational SMS?

Marketing Strategy
January 18, 2023

Conversational SMS is a new way of communicating with your customers that feels more natural and human.

It allows you to have two-way conversations with them, just like you would with a friend or family member.

Most marketing is centered around 1-way type communication, which means the brand is just speaking to a large amount of people at once.

But the nature of SMS is that it's very personal, and you're able to have actual conversations instead of just blasting. This dramatically increases the customer experience, builds trust and relationships.

This type of SMS marketing is perfect for businesses that want to provide customers with a more personal experience.

There are a few things that make conversational SMS different from traditional SMS messages:

1. It's more like a conversation than a one-way message.

You can carry on a back-and-forth dialogue with your customers, just like you would over the phone or in person.

2. It's personalized.

Because you're having a conversation, you can get to know your customers on a more personal level and build deeper relationships with them. This leads to more immediate engagement and also long lasting relationships.

3. Conversational SMS is immediate.

Instead of the traditional longer delay time of email, customers can reply to your messages right away, so you can have a real-time conversation.

4. It's more efficient.

You can handle multiple conversations at the same time, so you can reach more customers in less time.

5. It's builds trust.

When customers speak to a real person and have a conversation, trust dramatically increases.

Conversational SMS is the perfect way to connect with your customers on a more personal level and provide them with a more efficient and human experience.

If you're looking for a  way to take your customer relationships to the next level, conversational SMS is the way to go.

What are the benefits of conversational SMS?

There are many benefits of conversational SMS for businesses, including:

1. Increased Customer Engagement

Conversational SMS allows you to have two-way conversations with your customers, which leads to increased customer engagement. You can get to know them on a more personal level and build deeper relationships with them.

2. Increased Customer Loyalty

When a customer receives sms marketing they can't respond to (or they don't receive a response from the company) it can lead to a bad taste.  But, when you use conversational SMS, your customers will appreciate the two-way dialogue and be more likely to remain loyal to your brand.

3. Increased Sales

Because conversational SMS leads to increased customer engagement and loyalty, it also leads to increased sales. Customers that feel connected to your brand are more likely to make a purchase.

4. Allows your customers to feel heard

Your customers want to be heard, and conversational SMS allows you to do just that. By listening to your customers and responding to their concerns, you can build a better relationship with them.

5. It's more efficient

Conversational SMS is more efficient than other forms of communication like email or phone calls. You can handle multiple conversations at the same time, so you can reach more customers in less time.

Here Are Some Examples Of How You Can Use Conversational SMS Marketing In Your Business:

1. Appointment reminders

You can use conversational SMS to remind your customers of their upcoming appointment. This is a great way to reduce no-shows and make sure your customers are on time.

2. Order follow-ups

After a customer places an order, you can use conversational SMS to follow up with them and make sure they're happy with their purchase. This is a great way to ensure customer satisfaction and build loyalty.

3. Customer service

If a customer has a question or concern, you can use conversational SMS to help them out. This is a great way to provide excellent customer service and build trust with your customers.

4. Promotions

You can use conversational SMS marketing to promote your latest products or deals. This is a great way to increase sales and engagement with your customers.

5. Have SDRs or BDRs set appointments

If you have sales or business development representatives, you can use conversational SMS to set appointments with your customers. This is a great way to generate leads and build relationships with potential customers.

6. Allows Sales Reps To Close Your Prospects

Conversational SMS marketing allows you to have real-time conversations with your customers. This is a great way to close deals and increase sales.

We've found that sometimes there is friction to customers booking a call, so just chatting via conversational text can help alleviate that friction.

7. Get Feedback From Your Customers

You can use conversational SMS to get feedback from your customers. This is a great way to improve your products or services and make sure your customers are happy.

8. Upselling Your Existing Customers 

As a business owner, it's important to always be thinking about ways to increase your revenue. A great way to do this is by upselling your existing customers.

Upselling is when you offer a customer an upgraded or premium version of a product or service they are already interested in. For example, if someone is interested in buying

9. Personalized recommendations

If you have a customer's purchase history, you can use conversational SMS to send them personalized recommendations. This is a great way to increase sales and keep your customers engaged.

10. Re-engage inactive customers

If you have customers who haven't interacted with your business in a while, you can use conversational SMS to re-engage them. This is a great way to bring back customers who might have forgotten about your business.

11. Asking your customers for a review

A great way to increase your business's online visibility is by asking your customers for reviews. You can use conversational SMS to ask your customers to leave a review on your website or social media page. This is a great way to build trust with potential customers and improve your online reputation.

Can You Send Automated Text Messages To Increase Your Customer Engagement?

Yes! Automated text messages are a great way to increase customer engagement. 

Automated text messages are texts that are sent automatically based on certain triggers. For example, you can set up an automated text message to be sent when a customer makes a purchase, or when they haven't interacted with your business in a while.

In fact, we often like to combine automated messages with conversational SMS.

Essentially we will send out a broadcast or automated message to a specific group of people based on some action they took, with a very conversational tone.

When the recipient replies, we'll pick up the conversation and continue it personally 1 on 1.

Automated text messages are a great way to keep your customers engaged and coming back to your business.

Why Conversational Texting and Text Marketing Is Vital For Your Brand

We live in a hyper competitive world and to succeed you can't just focus on one communication channel.

And you also can't rely on one way messages; If a customer tries to reply and they get an error, or no response, it really hurts the customer's experience.

If you're using two way text messaging it adds a personal touch that isn't easy to replicate. It provides real value to your customers as well because it allows you to have meaningful conversations and fill communication gaps.

One way communication and email marketing just don't fill the gaps like conversational text marketing does.

With SMS your business is communicating with your customers in their preferred method. Their phone, which most customer profiles show, they're checking up to 30 times per day. While with email marketing, and emails in general, customers check their email maybe 1-3 times per day

It's no wonder conversational marketing and sms texting is taking over as the most effective marketing channel and hailed as one of the top marketing strategies.

Conclusion:

It's clear SMS business messaging is going to be a huge part of the future. And as sms technology improves it'll only get better over time

If you want to keep your customers coming back, it’s important to engage with them in a way that feels personal and human.

Conversational SMS is the perfect way to do this – it allows you to have a two-way dialogue with your customer, building trust and loyalty along the way. And if that wasn’t enough, conversational SMS also helps set you apart from all of the other brands out there vying for attention.

Sign up for Roezan today for a 14 day free trial and see how easy it is to start engaging with your customers through SMS!


 
 

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