31+ SMS Marketing Statistics To Convince Anyone To Use Text Message Marketing

January 19, 2023

Are you ready to have your mind blown by some seriously amazing stats and figures about the power of text message marketing? 

Well, strap in because we've got some seriously impressive numbers to share with you today.

SMS marketing is the ultimate secret weapon when it comes to connecting with your customers in a meaningful way. 

In this post, we're going to dive deep and take a closer look at some of the most mind-blowing statistics about text message marketing. 

Trust us, by the time you're done reading this post, you'll be convinced that text message marketing is a must-have in your marketing strategy.

Mind-Blowing SMS Marketing Statistics

SMS open rates are as high as 98%

This means that nearly all text messages are opened and read by the recipient, making SMS an effective way to reach consumers.

Source: Mobile Marketing Association (https://mmaglobal.com/sms-marketing-statistics/). 

SMS marketing has a 45% response rate, compared to email's 6%

This highlights the high engagement rate of SMS marketing and the potential for businesses to connect with customers through text messaging.

Source: EZ Texting (https://www.eztexting.com/blog/sms-marketing-statistics/). 

SMS has a higher conversion rate than other digital channels

The study found that SMS had a conversion rate of 36%, compared to email's 18% and social media's 6%.

Source: Textlocal (https://www.textlocal.com/blog/sms-marketing-statistics/). 

SMS marketing campaigns have a median ROI of 122%

This means that for every $1 spent on SMS marketing, businesses can expect to earn $1.22 in return.

Source: Mobile Marketing Watch (https://mobilemarketingwatch.com/sms-marketing-statistics-that-prove-text-messaging-is-still-king-79866/)

SMS marketing is expected to reach a global market size of $70.1 billion by 2021,

This highlights the growing popularity and effectiveness of SMS marketing as a tool for businesses to connect with customers and drive sales.

Source: MarketsandMarkets (https://www.marketsandmarkets.com/PressReleases/sms-market.asp)

Demographics & Usage

75% of adults text at least once a day

This highlights the widespread use of SMS among adults and the potential reach of SMS marketing campaigns.

Source: Pew Research Center (https://www.pewresearch.org/fact-tank/2019/04/24/texting-is-now-the-most-popular-form-of-communication-among-adults-and-teens/). 

95% of all text messages are read within 3 minutes of being sent

This highlights the immediacy of SMS and the potential for businesses to reach customers in real-time.

Source: Epsilon (https://www.business2community.com/mobile-apps/text-message-marketing-statistics-you-need-to-know-02139971). 

67% of millennials prefer to communicate with businesses via text message

This highlights the importance of SMS for businesses looking to connect with younger consumers.

Source:  OpenMarket (https://www.openmarket.com/blog/millennials-prefer-texting-to-phone-calls-for-business-communication/). 

The Growth Of SMS Marketing For Businesses

SMS marketing is expected to grow at a CAGR of 5.5% from 2020 to 2027

This highlights the continued growth and popularity of SMS marketing as a tool for businesses.

Source:  MarketsandMarkets (https://www.marketsandmarkets.com/Market-Reports/sms-market-874.html). 

Businesses are expected to spend $11.5 billion on SMS marketing by 2022

This highlights the increasing investment in SMS marketing by businesses as a tool for customer engagement and sales growth.

Source: Juniper Research (https://www.juniperresearch.com/press/press-releases/businesses-to-spend-usd11-5bn-on-sms-marketing-by-2022)

SMS marketing has grown by 33% since 2018

This highlights the continued growth in the popularity of SMS marketing among businesses.

Source: Textlocal (https://www.textlocal.com/blog/sms-marketing-statistics/). 

SMS is the most popular form of mobile marketing, with 82% of companies using it

This highlights the widespread adoption of SMS marketing among businesses as a tool for customer engagement and sales growth.

Source: OpenMarket (https://www.openmarket.com/sms-marketing-statistics/). 

The number of SMS messages sent globally is expected to reach 8.3 trillion by 2022

This highlights the growing popularity of SMS as a tool for communication and the potential reach of SMS marketing campaigns.

Source: eMarketer (https://www.emarketer.com/content/sms-messaging-will-remain-a-workhorse-of-mobile-marketing).

Is SMS Marketing Effective?

SMS open rates are as high as 98%

This highlights the effectiveness of SMS marketing in reaching customers and the high engagement rates of text messages.

Source: Mobile Marketing Association (https://mmaglobal.com/sms-marketing-statistics/).

SMS marketing has a 45% response rate, compared to email's 6%

This highlights the high engagement rate of SMS marketing and the potential for businesses to connect with customers through text messaging.

Source: EZ Texting (https://www.eztexting.com/blog/sms-marketing-statistics/). 

SMS has a higher conversion rate than other digital channels

The study found that SMS had a conversion rate of 36%, compared to email's 18% and social media's 6%.

Source: Textlocal (https://www.textlocal.com/blog/sms-marketing-statistics/). 

SMS marketing campaigns have a median ROI of 122%

This highlights the strong return on investment that businesses can expect from SMS marketing.

Source: Mobile Marketing Watch (https://mobilemarketingwatch.com/sms-marketing-statistics-that-prove-text-messaging-is-still-king-79866/). 

SMS marketing has a higher engagement rate compared to other forms of mobile marketing

The study found that SMS has a 98% open rate, compared to 66% for push notifications and 44% for mobile app messages.

Source: OpenMarket (https://www.openmarket.com/sms-marketing-statistics/). 

Texting Vs. Email

SMS open rates are as high as 98%, while email open rates average around 25%

This highlights the higher engagement rate of SMS marketing and the potential reach of text messages.

Source: Mobile Marketing Association (https://mmaglobal.com/sms-marketing-statistics/) and Email monday (https://www.emailmonday.com/email-marketing-statistics/)

SMS marketing has a 45% response rate, compared to email's 6%

This highlights the high engagement rate of SMS marketing and the potential for businesses to connect with customers through text messaging.

Source: EZ Texting (https://www.eztexting.com/blog/sms-marketing-statistics/). 

SMS has a higher conversion rate than email

The study found that SMS had a conversion rate of 36%, compared to email's 18%.

Source: Textlocal (https://www.textlocal.com/blog/sms-marketing-statistics/). 

SMS has a higher click-through rate than email

The study found that SMS had a click-through rate of 19%, compared to email's 4%.

Source: Mobile Marketing Watch (https://mobilemarketingwatch.com/sms-marketing-statistics-that-prove-text-messaging-is-still-king-79866/). 

82% of consumers believe that text messages are more personal than email

Source: OpenMarket (https://www.openmarket.com/sms-marketing-statistics/).

SMS Marketing Vs. Other Channels

SMS messages are typically read within 3 minutes of being received, while other channels such as social media may take much longer. 

Source: SinglePoint (https://www.singlepoint.com/sms-marketing-stats/)

SMS has a lower opt-out rate compared to other channels

With around 1% of recipients opting out, while email marketing can have opt-out rates as high as 20%. 

Source: SinglePoint (https://www.singlepoint.com/sms-marketing-stats/)

Conclusion 

All in all, SMS marketing is a powerful and effective way to connect with customers.

With high open rates, high response rates, timely delivery, high conversion rates, and low opt-out rates, it's the perfect tool for any brand looking to boost their ROI and reach more customers.


 
 

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