Product launches can be one of the most profitable, exciting, and nerve wracking events in your year...
And if you use SMS to help you launch - you're going to maximize the amount of eyeballs and attention you get!
So in this article, I'm breaking down how SMS fits into the strategy
And I'm giving you a launch template you can use to maximize your sales.
Let's get into it:
The Truth About Launches (Don't Kill Your Profits With This Common Mistake)
Most people launch completely wrong, and it costs them dearly!
Beleive me, this is the exact mistake that I made.
Story time:
I launched THE SAME product twice, and the second time I literatlly 10X'd the sales.
I'm not joking, it was literally the same product, just 2 different "types" of launches.
Here's what happened:
Launch 1
The first launch, we spent most of the time working on the product, and when we were ready to launch, I proudly whipped up the "marketing email" to let people know...
It went something like this:
Hey firstname,
We've been working on this for months, and today, we're SUPER EXCITED to announce that were launching XYZ.
It's a great product for these reasons, and you should get it!
Click here to check it out: link
...
Pretty great email right?
WRONG.
This launch was woefully underwhelming.
Yeah we sold some, but honestly it was pretty pathetic.
This is the problem with most launches:
No hype. No buildup. No context.
No one cares.
So if you want to 10X your results, you gotta build up.
It doesn't have to be complex, but since you spend a lot of time working on the product, you should give it the hype it deserves!
Launch 2:
So we launched the product again with a very simple formula to build context, proof, hype.
(I'm about to break down what this looks like in this article).
Results from the second time, with the launch sequence?
Literally, no joke, 10X'd the sales.
So I'm going to lay out here a sipmle formula that you can follow + the SMS templates that will drive the attention.
Text messages keep your launch top-of-mind, drive people to watch your content, and multiply the effectiveness of your emails and ads.
Let’s break down how to run a product launch the right way, and exactly how to use SMS to make it a revenue machine.
Why SMS Is a Game-Changer for Product Launches
Attention is everything in marketing.
If people aren’t thinking about you, they’re not buying from you.
SMS gives you:
- Instant attention. Texts get opened at 90%+, compared to ~20% for email.
- Perfect timing. Remind people at the exact moment you’re going live or when your cart is closing.
- Built-in scarcity. Countdown texts and “last chance” reminders drive huge spikes in sales.
If you want your launch content (videos, live trainings, sales pages) to actually be consumed - SMS is your best ally.
The One-Week Product Launch Framework Template
Here’s a simple product launch schedule you can follow.
What we'll do here is really get your audience paying attention, introduce the concepts, give context, really connect with their pains and problems - then beautifully deliver our product as the solution...
...All with value, hype, fanfare, and scarcity to maximize the number of people that benefit from the product.
This version is based on a simple “value video” sequence, but you can adapt it to live trainings, challenges, or any format you like.
Typically the format is to push people to a live (or even recorded) video training each day so they consume it. Launches are often complimented by starting a facebook mini-group or similar to generate a lot of social proof.
Here's a basic outline:
Pre-Launch (Week Before)
Start by building hype before the launch sequence. Let your audience know something exciting is coming.
You're going to be showing them how to get a BIG RESULT without the normal stuff they want to avoid.... all in a free video series / challenge / training.
Get them to Register / sign up for your free event.
This creates a list of highly-engaged people you can text aggressively (because they raised their hand):
Example SMS:
“Hey [Name], it’s [Your Name] from [Brand]. Next Monday we’re kicking off a free 4-day training / challenge on [topic]. Spots are limited -save yours here: [link] Reply STOP to stop.”
You should promote your launch everywhere - via email, your website, social, ads etc.
But just as a tip, SMS is often one of the top sources of registrations (not just show ups)?
SMS is one of the most powerful channels!
Monday: Value Video 1 (The What / Why / Opportunity)
For the first video, we're going to introduce the big idea, opportunity, or the core concept.
Show the “what” + the "why" behind the opportunity. What are we talking about, why this method, and/or why now?
SMS Template:
“[Firstname], it's [Name] from [Brand]. Day 1 of "Event Name" is live! Watch the first video training now: [link] Reply STOP to stop”
Tuesday: Value Video 2 (The How)
Go deeper and show the how:
- How the system works
- How a piece of it works
- How the steps are laid out
- Or give them the second piece of the puzzle
SMS Template:
“[Firstname], it's [Name] from [Brand]. Day 2 of [Event Name] is here! Watch the next training video now: [link]”
Wednesday: Value Video 3 (The Proof)
Bring in proof and case studies. Show real people who’ve gotten results, or a real world application of the system, show them THEY can do it. Eliminate any external forces that would make them unable
SMS Template:
“[Firstname], it's [Name] from [Brand]. We're live for day 3 - See how Name acthived Y: [link]”
Thursday: Cart Open + VSL (The Shortcut)
Reveal the full offer. This video (or live session) explains the pains, benefits, and how your product solves the problem. Your product is the solution / the shortcut. Cart officially opens.
SMS Template:
“[Firstname], it's [Name] from [Brand]. Our most important video just went live - The shortcut to XYZ: Watch here: [link]”
Optional later, when offer drops:
SMS Template:
“[Firstname], it's [Name] from [Brand]. We just released the biggest thing we've ever done - XYZ Product: Learn more here: [link]”
Friday: Case Study Proof (The Product Proof)
Reinforce belief. Share a transformation story that makes your product feel achievable.
SMS Template:
“[Firstname], it's [Name] from [Brand]. [Customer Name] went from [struggle] to [result] using [program/product]. See her story here: [link]”
Saturday: FAQ + Objection Busting
Address the top questions and false beliefs holding people back.
SMS Template:
“[Firstname], it's [Name] from [Brand]. We got so many questions about [program] so we answered them here: [link]”
Sunday: Scarcity + Bonuses
Turn up the urgency. Highlight limited spots, bonuses, or discounts.
SMS Template:
“[Firstname], it's [Name] from [Brand]. Enrollment for [program] closes TOMORROW. Join today & get these exclusive bonuses: [link]”
Monday: Last Day, 3 Touches (Scarcity / Reminders)
The finish line. Send multiple reminders (morning, afternoon, evening). This is when 50% of sales typically come in.
SMS 1 (morning):
“[Firstname], it's [Name] from [Brand]. Today’s the LAST DAY to join [program]. Don’t miss your chance: [link]”
SMS 2 (afternoon):
“[Firstname], it's [Name] from [Brand]. Have you seen our success stories? 100+ people just like you have already joined. Only hours left: [link]”
SMS 3 (final hours):
“[Firstname], it's [Name] from [Brand]. Final reminder: enrollment closes tonight at [time]. This is your last chance to join + get all bonuses. Act now: [link]”
Why This Works
This framework works because it:
- Builds context and hype before you ask for a sale.
- Delivers value with each piece of content.
- Reinforces trust with proof and case studies.
- Busts objections before the cart closes.
- Leverages scarcity to trigger action.
SMS is the glue that keeps it all together.
Without it, your launch depends on people remembering your emails or ads. With it, you’re in their pocket all week long—right when it matters most.
The Bottom Line
If you want your product launches to 2x, 5x, even 10x, stop relying on a single “we’re live” email.
Instead, create a launch experience that builds momentum day after day, and let SMS do the heavy lifting of keeping attention high.
When you combine strategic launch content with timely text reminders, you’ll drive more views, more clicks, and way more sales.
So the next time you’re ready to launch, don’t just drop a link. Launch with intention and watch what happens!
P.S. If you want help with SMS on your next launch sign up for a free trial of Roezan or book a call with us here.
