Want to create a high CTR, highly engaging campaign SMS campaign?
After reviewing the highest-click broadcasts (with millions of messages sent) on our platform, we’ve distilled the winning patterns into clear categories and reusable templates.
Each one is designed to grab attention, create urgency, and get the click - without needing to reinvent the wheel.
We put together these real-world templates that generated tons of traffic.
WARNING: You'll notice that many of these are VERY simple. It doesn't take crazy copywriting to get clicks, because the channel itself -SMS - does a lot of the work by simply getting the attention ofyour prospects!
Here are the top performing SMS templates to get a high CTR:
Sale & Promotion SMS Templates:
With these SMS templates, you can promote a sale, discound, or special offer. These work because they often combine a direct-to-the-point valuable offer, as well as use urgency, scarcity, or curiosity to get people to click (and buy!)
Promotion SMS 1: Sale (Mystery Gift)
Promote a sale, but using the angle of "mystery gift" to drive curiosity and clicks:
Promotion SMS 2: Reason + Urgency + Discount
This template combines a reason to reach out, the discount, and then has a limited time frame. Plus a bonus scarcity CTA.
Free Training / VSL SMS Templates:
With these SMS templates you can promote a free training or VSL page. VSLs are often used as the first page in a book a call funnel / sales call funnel, so if you want to fill your calendars, these could be for you!
Free Training SMS 1 : New Method
This piques curiosity by focusing on the mechanism - a "new method" to achieve a result. People get bored with things they've heard before, so promoting that you're revealing a new method can get the clicks!
Free Training SMS 2: Case Study How
This is a classic formula - Offer to show behind the scenes how someone (just like your audience) achieved a desired result, implying that the audience can do it too. This is good as a case study of a customer / student, or can be yourself ("How I...").
Free Training SMS 3: Last Chance How To
You can send this as an offer is closing down to drive some clicks. The "last chance" uses urgency to get people to click, as it might be going away soon.
Free Training SMS 4: Want To See
This is the most classic headline formula of all time, because it works!
Free Training SMS Template 5: Winner vs. Loser Different
Compare someone who succeeds and who doesn't - people want to see who they identify with:
Webinar Invite SMS Templates:
Use these templates when promoting a webinar, live training, challenge or other live events.
Webinar Invite 1: We'll Show You
Tell them specifically what they will see / what they will learn / what value they will get:
Webinar Invite 2: Personal Invite
This one takes the angle of identity, and also takes off the pressure. Plus, by saying a small group it means that it would be "intimate" - different than most events.
Webinar Invite 3: Discover How To [Simple]
This is a very simple template using the 3 secrets formula. Pretty straightforward.
Webinar Starting Now SMS Templates:
The "starting now" SMS is the most important SMS to get people on a live webinar. You don't have to make it fancy, but here are a few options that have gotten high clicks.
Webinar Starting Now 1: We’re Live (Simple)
The simplest version - If people are already prepped for it, they just need to be told to join. No need to make it complex:
Webinar Starting Now 2: I’m Waiting For You
This takes another angle that they need to show up - There is a bit of social pressure if someone is waiting on you.
Webinar Starting Now 3: Web Class Starting Now
This just reminds them what they signed up for and directs them to join now.
Webinar Replay SMS Templates
If you're doing a replay, this will get people to check it out.
Webinar Replay 1: Missed Training - Limited Replay
You have to use scarcity on the replays, limited time will help them take action.
Final Word
These templates came directly from the highest-clicking campaigns across dozens of niches.
They work because they’re:
- Short
- Clear
- Urgency-driven
- Focused on one call-to-action
Steal these structures, plug in your offer, and watch your click-through rates climb.
