Want to see behind the scenes what's working right now in coaching offers?
In this episode of the ROWDY BOYZ, Devin breaks down exactly how he's doing it with a new funnel.
The ROWDY BOYZ are Back!
After a multi-year hiatus, the Rowdy Boys are back!
We're dropping real numbers and sharing RAW tactics on what is happening right now in the world of marketing and offers.
Note: If you don't know, ROWDY BOYZ is the podcast with 2 of the Roezan co-founders, Devin Zander & Clayton Johnson. Devin runs a coaching company in the e-com niche, which is where these insider tips are coming from.
Devin went from zero to $200K+/month in under 90 days after taking an extended personal break from business and marketing (divorce + business haitus).
We're breaking down all the notes from the pod here, but you can watch it on YouTube or find it on Spotify or Apple Podcasts as well:
Market Context: Why Most Funnels Are Dead
Right now, trust is at an all-time low:
Everyone’s seen the “be a coach” pitch a thousand times, so they are WARY of "buy my course bro" offers.
And attention is even worse....
Webinars, especially auto-webinars from cold ads, have lost the punch they used to have.
People have webinar fatigue. Signing up for a 1–2 hour presentation from a stranger on cold traffic? Much more difficult now.
The old $2K product off an auto-webinar model is choking, and even top players in the game are shutting down funnels.
The New Model: High-Impulse Front-End, Profitable Day 1
This new funnel / offer is a somewhat "mid-ticket" ascencion offer, a bit higher than we typically see on a low-ticket front end or SLO.
Here's how it looks:
Offer price:
$297 front-end product (Yes, this seems high for a front end offer... but it's working!)
Ad spend ROI goal:
Profit same day—no waiting 6–8 months on LTV.
Funnel structure:
Selfie-style Facebook ads → VSL (25–30 mins) → Opt-in at the end → Cart
Post-purchase:
$497 Upsell (Done-For-You) → High-ticket Call VSL (Coaching offer)
Why This New Funnel Works Right Now
There are a few differences that make this work:
Selfie Ads > Professional Ads:
This stands out as a real person vs a super "produced" marketing ad.
Conversion hacks:
#1: Ads that are shot by the water are performing better right now (like, literally go to a lake, an ocean etc).
#2: You can use the promptsmart pro iphone app to do selfie style videos with a script
VSL Only Unlocks Opt-in at the End Of The Video:
Instead of putting an opt-in pre-video, the optin is time delayed near the end of the content.
Only people who are watching the content are opting in, so lead quality is typically very high. There is a time delay on the opt-in button.
High AOV:
This funnel gets a $500–$600 AOV (Average Order Value) with front-end and upsell.
Speed to value:
Buyers want quick wins, hence why this upsell to the Done-For-You Offer (store build and coaching) is doing well.
Offer Psychology: 3 Core Elements
These are 3 important parts of why this is working right now:
- Killer Hook: Pattern interrupt + novelty. This offer incorporates what's working right now and talks about AI.
- Obvious, Easy-To-Buy Offer: Feels like a no-brainer (impulse-driven).
- Solid Guarantee: Risk reversal builds instant trust.
Want to improve your offer? Check out our 8 core components of a million-dollar offer.
How Long It Took To Get This Profitable
This offer actually took 1-2 months of testing different angles before launching the full funnel.
Strategy:
Run $100/month Facebook ads to test copy (yes very low spend) → Identify best CTR + CPC → Build final funnel around winner.
Results:
- March: ~$25K
- April: ~$80K
- May: ~$140K
- June: ~$210K
- July pacing ~$300K
Final Takeaways
Stop looking for magic funnels - There are lots of funnels that can work (Check out the top 3 best funnels we see in Coaching)
It’s the offer that matters.
If your funnel flops, don’t blame the template - fix the product.
Cold traffic scaling in this environment requires:
- Scroll-stopping ads
- Unbeatable offers
- PLUS a strong backend with a sales team
P.S. If you're not using automated text-messaging in your Coaching business, check out our SMS Automation software, Roezan.
