SMS marketing is a rapidly growing field for businesses across all industries, particularly for real estate professionals. With its extremely high open rates and engagement rates, SMS is proving to be an effective tool for real estate professionals looking to drive property sales and engagement with interested buyers.
In this article, we will discuss how SMS marketing can be leveraged by real estate professionals to drive property sales and engagement. We will take a closer look at the benefits of SMS marketing, examples of SMS campaigns, and tips for effective SMS marketing in the real estate industry.
Benefits of SMS Marketing
SMS marketing offers unique benefits over other forms of digital marketing. The benefits of SMS marketing for real estate professionals include:
1. High Open Rates: SMS boasts an open rate of 98%, much higher than email (~20%) and direct mail (5%). This means that almost all your marketing content will be read, making SMS an ideal way to engage with potential buyers.
2. Increased Engagement: According to reports, over 90% of SMS messages are read within the first three minutes of delivery, which increases engagement and ensures that the message is delivered when the recipient is most likely to take action.
3. Simple and Direct: SMS provides the ability to send clear, direct, and concise messages that can motivate action. Real estate professionals can use SMS to drive sales by providing interested buyers with clear calls to action, such as "schedule a visit" or "make an offer".
4. Cost-Effective: SMS marketing is one of the most cost-effective forms of mobile marketing, making it an ideal tool for real estate professionals who want to maximize their budgets.
Examples of SMS Campaigns in Real Estate
Nowadays, more and more real estate professionals are leveraging SMS marketing. With the current state of direct mail and email marketing, SMS offers a unique value proposition and avoids cluttered inboxes or mailbox, providing an uninterrupted channel of communication with the buyer.
Let’s take a look at examples of successful SMS campaigns that real estate professionals can use as inspiration for their own marketing:
1. Property Alerts: Real estate professionals can set up SMS alerts to let contacts know when a new property becomes available in their area.
2. Property Videos and Tours: Real estate professionals can use SMS messages to provide links to property videos and virtual tours to potential buyers.
3. Appointment Reminders: Real estate professionals can leverage appointment reminders, specifically with home builders, buyers that booked a home tour, meeting times to discuss commission, or to connect people with qualified leads while signing for a tour to see properties remotely.
4. Informative Tips and MLS Notifications: Real estate professionals can provide links to tips for first-time homebuyers or create notifications for price changes on MLS listings within the demographic location of the potential buyer.
Tips for Effective SMS Marketing in Real Estate
When planning your SMS marketing for real estate, there are some tips real estate professionals should follow for maximum impact:
1. Get permission: Since SMS campaigns could have a potential cost side for the recipient, real estate professionals should ensure that they’re only sending content to buyers who are willing to be contacted through SMS, like opt-ins.
2. Use Segmenting and Personalization: Real estate industries should aim to craft effective SMS marketing messages by using automated segmenting features thrugh platforms like Roezan and individualizing the messages depending on the client's property interests.
3. Use Call to Actions: Real estate professionals should guide actions with clear calls to action. In each SMS, it should be very apparent for the receiver who receives the SMS what their action to take should be even when they look back for a reference to it.
4. Experiment with SMS length: Text message marketing depends on being direct and short but these texts can vary with giving links to videos, virtual tour resources, and many other relevant links that might best explore the potential interested buyer's limitless offerings online and achieve the correct sales goal during the engagement.
Conclusion
SMS is proving to be an effective tool in the real estate industry with its high engagement rates and low costs. By creating thoughtful and personalized SMSs specific for each desired interest of the buyer through Roezan, providers and other experts can generate leads quicker, reach out to prospects easier and steer higher continuous engagement with interested buyers. Add to that SEO Optimized URLs that forward your potential client over their mobile browsers directly to important property listings for seamless action, engaging sellers or soon to be homeowners as technology embraces digitizing every aspect of traditional industries. Real estate professionals should work on incorporating SMS into their marketing strategies to connect with buyers and drive sales of properties effectively.
